Digitalisation – International Alliance for Cultural Relations

The International Alliance for Cultural Relations and its international partners offer fully customisable training courses focusing on digitalisation and digital tools. The courses provide relevant knowledge and develops skills related to the using of digital tools in marketing, education and organisational development. These programs are designed for – but not limited to – professionals working in the fields of communications, marketing, public relations, and social media management, particularly those within civil society organizations, non-profits, and NGOs.

Digital tools and marketing for CSOs

CATEGORY: Digitalisation

TOPIC: Digital tools and marketing for CSOs

GENERAL DESCRIPTION

Duration: 6 days training including one day study visit
Participants: the programme is designed for professionals working in the fields of communications, marketing, public relations, and social media management, particularly those within civil society organizations, non-profits, and NGOs
Schedule: 4 training sessions per day, one free day, optional study visit

TRAINING SESSIONS

The program includes two training sessions in the morning and two training sessions in the afternoon, combining theoretical and practical aspects. The sessions include the following topics:

Digital communication of organisations
Civil society organisations in digital space
Social media platforms
Content creation on social media
Social media strategies
Social media road map
Website design and evaluation of online content and design
Infographics
Your online presence (digital footprint)
Video creation
Blog writing

The aim of the training is to empower participants with the knowledge and skills necessary to effectively leverage digital communication tools and platforms, develop engaging content strategies, optimize online presence, and enhance organizational visibility and impact in the digital space.

EXPECTED OUTCOMES

The expected learning outcomes of the training encompass participants’ acquisition of comprehensive skills and knowledge in digital communication for organizations. Participants will gain an understanding of the significance of digital communication and its relevance for engaging civil society organizations online, along with the ability to effectively utilize various social media platforms for outreach and promotion. They will develop proficiency in creating engaging content tailored to different platforms, crafting and implementing strategic social media strategies, and constructing roadmaps for digital engagement activities. Additionally, participants will learn website design principles, content evaluation techniques, and the importance of managing their online presence and digital footprint strategically. By the end of the training, participants will be equipped to produce impactful infographics, engaging video content, and compelling blog posts to effectively communicate organizational goals and values in the digital space.